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https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/6eaab889-ff0b-447b-9f38-366ab84d60ba/67ebc868282759.5d749d4cb69ca.png Elmeme https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/532d65aa-8962-418b-a4f1-b0ed951e67fa/cebd9268283685.5b5783c2f1907.png Elmeme Warner Media Branded Content - Young Sheldon https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/7b46e21c-30b0-4414-be47-a55742aa0fac/ab450368283685.5b5783c2f07ff.png Elmeme Warner Media Branded Content - Young Sheldon https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/1b219c81-0b77-4858-b239-65b76d8c9bca/e5ace568282759.5d749d4cb8ee5.png Elmeme https://www.florcolacito.com/general-5-1 daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/f33e3e2b-69b4-4df9-bcfb-026f4bd76980/Captura+de+pantalla+2022-02-04+a+la%28s%29+15.33.50.png General 5 (Copy) For Women's march in Argentina, we had the Orange is the new black cast give an empowering message. I created the script and sent the talent request for an action that had not been done anywhere in Netflix before: addressing a sensitive issue, taking a stand but keeping it within brand guidelines and making sure it wouldn't alienate any of the audience who might have felt different. Once we received the materials, the editor and I worked together to make this short but impactful. Women in Argentina felt, in a very difficult time, seen and heard. The video went viral, reaching over 15M organic views, getting picked up by media all across the world and even used by the CEO as an example for Netflix Global.  https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/918db877-f3d6-4cd2-91c7-f834a2e6a49b/6f531086390425.5d97a012df0aa.png General 5 (Copy) We created the Infographics format for our Social Media handles, where we would keep some interesting data of the shows, some fun facts and a wink to viewers without spoiling anything to newcomers. Some included the minutes we had to wait for the premiere, which kept users excited even if years had gone by between seasons. This became a hit in our audience and they requested more shows they wanted to see in it, as well as it helped keep a vibrant calendar for our evergreen posts and the conversation going in between releases. https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/402c2548-abbb-4ee3-b7b9-f3f9fd45680b/Captura+de+pantalla+2022-02-04+a+la%28s%29+15.39.50.png General 5 (Copy) When Caleb McLaughlin and Sadie Sink from Stranger things visited Argentina during Comic Con 2018, we asked them to guess local teen slang. The video went viral, getting over 5M organic views and media pickup within hours of its release. In this project I was in charge of the talent request, scriptwriting, developing the concept and directing the shoot. My starting point for this idea was the ongoing strategy we had for the brand: keeping it local, getting the audience closer to what until that time was seen as an outside product from far away and making it relevant enough to get media pickup that would help us amplify our work with no further investment. https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/728fdd25-5d84-4d16-a2ba-46921f8c3db4/Captura+de+pantalla+2022-02-04+a+la%28s%29+15.41.04.png General 5 (Copy) Brand action for Women's day in Argentina. We put posters in strategic parts of Buenos Aires with quotes from our strong leading ladies, taking pride in their diversity. We did a Social Media action as well by making this video, with a narrative that shows how much Netflix cares about portraying women and empowering their stories. For this project, I was in charge of creating the concept and developing the script as well as the strategy for making it a 360 campaign. https://images.squarespace-cdn.com/content/v1/61fc08651ca5f363a8a6a12d/b41b4f00-ec66-4203-acc1-25e447d582b0/Captura+de+pantalla+2022-02-04+a+la%28s%29+15.43.10.png General 5 (Copy) For Pride Day, we built a video showing how proud we are to have such a diverse landscape of stories where the most important thing is authenticity. 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